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Cross-Media Marketing: Real time storytelling

Marketing is never one billboard, one commercial, or one event. The perfect example? Recent success in cross-media marketing for things like book or movie releases. Seeing as the product has a story...

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Give that car salesman a camera (ok, an iPhone)!

We recently posted about cross-media marketing and then, almost like magic, another awesome example came up and we knew that with your new interest in cross-media marketing, you would want to hear...

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